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Some within HYBE thought NewJeans' concept was "plain" and lacked "public appeal", says ADOR label CEO
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HYBE's new K-pop group New Jeans grab 'Attention' with their surprise music video debut. Watch - India Today
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Which NewJeans member works with which luxury brand? The K-pop girl group just toppled BTS – now Minji, Hanni, Danielle, Haerin and Hyein are all endorsement queens signed to competing fashion houses
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